We collect certain personal information from our users in order to provide you with a personalized, useful and efficient experience. You may use the Service without providing any personal information. We may collect and store personal information when you register for our premium Service or provide personal information to us in some other manner, which may include your name, email address, mobile phone number, your photo or image, or other information. We may also collect any communications between you and Baidu. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages and push notifications, and permit you to invite others to join the Service. We may also send you Service-related emails or messages (e.g., change or updates to features of the Service, technical and security notices). For more information about your communication preferences, see “Your Choices Regarding Your Information” below.
We, and our third party partners, automatically collect certain types of usage information when you use our Service, read our emails, or communicate with us. We typically collect this information through a variety of tracking technologies, including cookies, pixels, web beacons, file information and similar technology (collectively, “tracking technologies”). For example, we collect information about your device and its software, such as your IP address, browser type, language, screen resolution, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your account, and other such information. We also collect information about the way you use our Service, for example, referral information, the pages you visit, the links you click, the features you use in the app, how frequently you use and/or share a particular Facemoji, how frequently you access the Service, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address.
We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics and behaviors of our users, including by helping to identify our users across multiple devices. We may also work with third party partners to employ technologies, including the application of statistical modeling tools, which attempt to recognize you across multiple devices. Although we do our best to honor the privacy preferences of our Users, we are not able to respond to Do Not Track signals from your browser at this time.
We may use the data collected through tracking technologies to: (a) provide custom, personalized content and information, including advertising; (b) identify you across multiple devices; (c) provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Service; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our Service.
We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Your Choices Regarding Your Information” section below.
We may share your personal information with:
We may also share information with others in an aggregated and anonymous form that does not reasonably identify you directly as an individual.
Online Advertising. We may permit third party ad networks, social media companies, and other third party services to collect information about browsing behavior from visitors to our Service through cookies, social plug-ins, or other tracking technology. We may share, or we may permit third party online advertising networks to collect information about your use of our websites over time so that they may play or display ads that may be relevant to your interests on our Service, on other devices you may use, as well as on other websites, apps or services, including on Facebook. Typically, though not always, the information is collected through cookies or similar tracking technologies. You may be able to delete and/or disable cookies and other tracking technologies by actively managing the settings on your browser or mobile device, though, depending on your mobile device you may not be able to control tracking technologies through your mobile device settings. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and/or disable cookies, and other tracking/recording tools. Please be aware that if you disable or remove cookies on your device, some parts of our Service may not function properly, and that when you revisit our Service your ability to limit cookies is subject to your browser settings and limitations. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “opt-out of interest based ads” (Android). To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices, and you may also adjust your ad preferences through your Facebook settings. You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
Data Retention: We will retain your information for as long as needed to provide you services. Please be aware that we will not be able to delete any content you have shared with others or with social media sites.
Baidu cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
The Service may contain links to and from third party websites or online services of our business partners, advertisers, social media sites, and our users may post links to third party websites or online services. If you follow a link to any of these services, please note that these online services have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those services.
If you have questions about this Policy, please contact us at firstname.lastname@example.org
This Policy was last revised on, and effective as of, April 5, 2017.